In a recent webinar entitled How to Scale Up and Drive Brokerage Efficiency—and Build Better Driver Relationships, Surge Transportation’s Founder and President Omar Singh spoke about how Trucker Tools’ digital solutions are helping the company meet several major business objectives. With integrations between Trucker Tools’ digital freight matching platform, Book-It-Now® and the company’s McLeod Software transportation management system, Surge Transportation is gaining scalability, i.e. the ability to grow without needing to restructure or increase overhead. Trucker Tools’ digital platforms are helping Surge simplify employee workflows, increase operational efficiency, and provide convenience and price transparency to carriers. 

Read on to learn more about Surge Transportation’s approach to technology implementation and how the company is using Trucker Tools’ digital freight matching solution to streamline employee workflows, increase efficiency and expand its reach with carriers.

Using Trucker Tools’ Digital Freight Matching To Streamline Workflows, Add New Capacity and Scale Your Brokerage

Surge Transportation is using an integration between its McLeod Software TMS and Trucker Tools’ digital freight matching platform to put all the information employees need in one place — the TMS. Team members can easily search for capacity in specific lanes and with specific carriers. In the webinar, Singh shared that Surge Transportation is using Trucker Tools’ digital freight matching platform to identify in and out of network trucks, and often as the first point of contact with a new driver or carrier. Singh said that once Surge is matched with a carrier via Trucker Tools’ digital freight matching platform, the match often facilitates a first conversation about a possible strategic relationship and working together more consistently. 

Surge Transportation recently implemented Trucker Tools’ Book-It-Now®, which automates load booking, thereby reducing the time required to locate and book trucks. When Surge posts a Book-It-Now® load on Trucker Tools’ digital freight platform, carriers can book the load digitally. Singh sees Book-It-Now’s automation as the final piece of the puzzle. With Trucker Tools’ freight tracking platform, digital freight matching and Book-It-Now®, Surge Transportation can increase operational efficiency, which will help the company scale up its volume while minimizing overhead.

Selecting and Deploying Technology To Drive Efficiency, Enhance Relationships with Carriers

In the webinar co-hosted with FreightWaves, Singh said that it’s important for brokers and 3PLs to pay attention to what technologies are available on the market, no matter where they are on their digital journeys. Singh was first introduced to Trucker Tools at TIA’s Capital Ideas Conference a few years ago. Singh also recommends sitting in on technology vendors’ educational webinars at least once a week to stay on top of the latest technologies. There were two factors that made Trucker Tools stand out, according to Singh. The first is that Trucker Tools focuses on brokers and carriers, not just shippers. According to Singh, Trucker Tools’ technology also helps Surge Transportation match the services that its competitors offer, competitors who may have larger operations and bigger budgets.

“In this industry it can be a little bit challenging because a lot of the products and services that are out there are very shipper-centric,” said Singh. “I think what has made Trucker Tools so popular in the community is that you’re making broker and carrier centric tools that make it easier for all of us to not just be more efficient, but also tocompete with some of the guys who are fully digital or have more resources than we do.”

“In this industry it can be a little bit challenging because a lot of the products and services that are out there are very shipper-centric,” said Singh. “I think what has made Trucker Tools so popular in the community is that you’re making broker and carrier centric tools that make it easier for all of us to not just be more efficient, but also tocompete with some of the guys who are fully digital or have more resources than we do.”

Trucker Tools’ Integration with McLeod Software

In the webinar, which was co-hosted with FreightWaves, Trucker Tools’ CEO and Founder Prasad Gollapalli spoke to Singh about the company’s approach to digital transformation. Surge Transportation is the first company to integrate Trucker Tools’ digital freight matching platform and Book-It-Now® with the McLeod TMS. 

“We’re grateful to be the beta company for the integration between Trucker Tools’ digital freight matching and Book-It-Now® with McLeod,” said Singh. “We first implemented Trucker Tools’ load tracking and then implemented digital freight matching about a year ago, which allowed us to share our loads with carriers through the app and show us where the trucks are, who’s in network and who’s out of network. The next stage for us is the trucker actually being able to book a load with Book-It-Now®. The integration with McLeod is really exciting for everybody because it’s just a win-win.”

“We’re grateful to be the beta company for the integration between Trucker Tools’ digital freight matching and Book-It-Now® with McLeod,” said Singh. “We first implemented Trucker Tools’ load tracking and then implemented digital freight matching about a year ago, which allowed us to share our loads with carriers through the app and show us where the trucks are, who’s in network and who’s out of network. The next stage for us is the trucker actually being able to book a load with Book-It-Now®. The integration with McLeod is really exciting for everybody because it’s just a win-win.”

To learn more about Surge Transportation’s successful digital journey with Trucker Tools, watch How to Scale up and Drive Brokerage Efficiency—and Build Better Driver Relationships on demand or schedule a free demo of Trucker Tools’ digital freight matching platform