The transportation industry is constantly changing and evolving, adapting to new technologies, economic forces and changes to the supply chain as they occur. One area of the industry that has developed and changed rapidly in recent years is digital freight tracking. 

As Omar Singh, CEO and Founder of Surge Transportation, told us in a recent interview, “Freight visibility has completely changed. Five or six years ago, it was EDI compliance for visibility where it was 24 to 48 hours or even every seven days before visibility information was shared with customers. To go from every 24 to 48 hours to needing to provide digital visibility data to shippers every 15 minutes has been a really big change for all of us. It’s a need that didn’t exist five years ago. The technology has created the need and expectations and we all have to keep up with it.”

“Freight visibility has completely changed. Five or six years ago, it was EDI compliance for visibility where it was 24 to 48 hours or even every seven days before visibility information was shared with customers. To go from every 24 to 48 hours to needing to provide digital visibility data to shippers every 15 minutes has been a really big change for all of us. It’s a need that didn’t exist five years ago. The technology has created the need and expectations and we all have to keep up with it.”

Read on to learn how Surge Transportation is using Trucker Tools’ real-time freight tracking platform to achieve visibility compliance rates in the 90s — all while simplifying tasks for employees and carriers, reducing overhead and check calls, and strengthening partnerships with shippers and carriers.

Multiple Freight Tracking Technologies Negatively Impact Productivity, Employee/Carrier Experience

Prior to implementing Trucker Tools’ real-time freight tracking platform in 2018, Surge Logistics was using each shipper’s preferred visibility technology to track freight. These shipper visibility platforms included 10/4, MacroPoint and FourKites. The result was that employees on Surge Transportation’s track and trace team had to use several different load tracking software platforms to track loads. Carriers often had to download a new app for load tracking purposes on a load by load basis. The use of multiple shipper freight tracking platforms created a disruptive and fragmented user experience for carriers and employees.

Most of Surge Transportation’s customers are Fortune 500 shippers, all of whom score-card freight brokers and 3PLs on visibility on a weekly basis. Surge Transportation sought a versatile, real-time digital load tracking software that could meet customers’ stringent visibility requirements and that could provide a simpler, streamlined technology experience for both employees and carriers. 

Trucker Tools Freight Tracking Provides Single Platform Experience for Employees and Carriers

Trucker Tools’ freight tracking platform integrates with the most popular shipper visibility platforms, including those used by Surge Transportation’s customers. Thanks to Trucker Tools’ emphasis on software integrations, employees on the company’s track and trace team now can digitally track loads with a single platform: Trucker Tools’ real-time visibility platform. Instead of opening multiple software programs or browser windows to track loads, employees can view the real-time location of trucks instantly in the company’s McLeod’s TMS, thanks to an integration between Trucker Tools’ freight tracking platform and the TMS. 

For Surge Transportation’s customers, the integrations are seamless. Shippers get the real-time visibility data they need, while Surge’s employees have a simpler and faster way to track loads. The implementation of Trucker Tools’ freight tracking platform also is benefiting carriers who haul Surge Transportation’s loads. Instead of using a different app for each load, drivers and carriers can use just one app, the Trucker Tools driver app, to track loads with Surge Transportation. Drivers can get real-time information on routing, parking, truck stops, rest areas, weight scales, fuel prices, Wal-Mart locations, load insurance and more with the Trucker Tools app, as well.

High Visibility Compliance, Greater Efficiency Increase Opportunities for Growth and Profitability

All of Surge Transportation’s customers score-card the company on visibility each week and require high visibility compliance rates. With Trucker Tools’ freight tracking platform, Surge Transportation is meeting and often surpassing shipper visibility KPIs. In 2020, Surge Transportation achieved an average visibility compliance rate of 80 percent. Over the last two quarters alone, Surge Transportation has achieved an average visibility rate of 90 percent or higher, meaning the company has start to finish digital visibility on 90 percent or more of its loads. 

Now that the company can meet and surpass shipper KPIs with greater efficiency and has streamlined technology for employees and carriers, Surge Transportation has the tools it needs to expand its customer base without increasing overhead. Based on the success the company has realized with Trucker tools’ freight tracking, Surge Transportation is adding Book-It-Now®, Trucker Tools’ automated load booking tool, to its operations, as well. Singh reports that Trucker Tools is poised to play a significant role in the company’s success in the coming year — and in the future beyond.

“With Trucker Tools’ load tracking and Book-It-Now®, we won’t have to hire more people to grow,” Singh says. “We will be able to double freight volume with the team that we have in place now. As we grow in 2021 and beyond, if we can keep the same number of employees, that will have a huge impact on the company and our profitability.”

To learn more about how Surge Transportation has achieved these outstanding results, read Surge Transportation Surpasses Shipper Visibility KPIs, Reduces Check Calls and Expands Customer Base with Trucker Tools’ Real-Time Freight Tracking. Schedule a free demo of Trucker Tools’ freight tracking platform, digital freight matching and/or Book-It-Now®.

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