December 18, 2019 | TruckerTools

Quenching the Trucking Industry’s Thirst for Automation, Why Driver Experience Must Come First, Strategies for Success

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Today’s truckload transportation industry relies on tens of thousands of “micro” fleets and independent owner-operators.  They’re challenged every day to keep the wheels turning and move as many loads as quickly, safely and on-time as possible.  That’s how they make money and stay in business.

These operators represent some 80 percent of overall industry capacity.  They are the circuit breaker that helps brokers and shippers weather the peaks and valleys of freight volumes.  It’s a daily battleground with these truckers on the front lines of a business process and technology revolution that’s redrawing the boundaries – and redefining success.

What do today’s independent operators want and need most to succeed: Effective, easy-to-use technology tools that solve problems, make them more productive, streamline the block and tackling of finding, securing, accepting and tracking a load; and enabling the trucker to maximize hours of service, and eliminate wasted downtime.

The key is multi-functional, mobile-based apps that address first and foremost, improving the driver experience.  At the forefront is the original “Book-It-Now” automated booking platform by Trucker Tools. This innovative app, utilized by Schneider Transportation and many other brokers, automates the time-consuming manual “search and book” process drivers use today, and connects them, via a confidential network, to a multi-party community of trusted, supportive brokers to drive revenue and profit.

This Talking Logistics segment will dive deep into the issues, discuss the game-changing nature of innovative tools like Trucker Tools Book-It-Now that automate load matching and booking for drivers and brokers, and outline best practices for independent owner-operators and “micro-carrier” fleet dispatchers in adopting and leveraging these enabling technologies.

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