If you want to increase freight visibility for your brokerage or logistics company, this blog post is for you. In this post, we discuss how choosing a visibility technology that carriers trust and that integrates with your shipper’s preferred load tracking technology can strengthen relationships with both.
Instead of passively accepting the low tracking compliance success rate of your shipper’s preferred freight tracking technology, read on to learn how you can increase visibility, reduce check-calls and increase efficiency for your business while fostering stronger relationships with your partners.
Not All App-Based Tracking Solutions Are Alike
The tracking technology you’re using in your daily operations may be your shipper’s preferred load tracking system or your brokerage may have developed its own freight tracking mobile app. In either case, you’re likely struggling to achieve tracking compliance success rates beyond the industry average 30 to 40 percent. That leaves your logistics team making phone calls to truckers and carrier dispatchers, which is a major efficiency loss for your bottom line. That begs the question: shouldn’t tracking technology streamline your operations?
Brokers and 3PLs who use our driver app usually increase carrier adoption of tracking technology, which can improve efficiency, reduce check-calls and grow your revenue. The all-in-one nature of Trucker Tools’ driver app is why carriers usually adopt it at high rates than they do other tracking-only mobile apps.
Unlike most freight tracking apps, Trucker Tools’ driver app provides carriers with more than a dozen efficiency tools in addition to freight tracking. Your carrier partners can access information on truck stops, load matching, optimal routes, fuel prices and more, plus provide you with accurate freight tracking with Trucker Tools’ driver app.
Integrate Trucker Tools’ Driver App with Your Shipper’s Preferred Freight Tracking System
As a broker or 3PL, you may feel like you are at the mercy of your shippers when it comes to freight tracking technology. The freight tracking technology that your shipper likely wants you to use probably includes a proprietary, single-function tracking-only carrier mobile app. As you already know, owner-operator and small trucking companies are often reluctant to use these single-feature tracking-only apps.
What you may not know is that if your shipper’s preferred tracking-only mobile app isn’t getting it done, you do have options. Instead of using the load tracking app preferred or recommended by your shipper, you can use Trucker Tools’ free driver app instead. The Trucker Toolsdriver app can be integrated with your shipper’s preferred load tracking software. The Trucker Tools’ development team will integrate the driver app with your shipper’s preferred load tracking system so that your shipper and carrier partners are getting what they need while improving efficiency for your brokerage/3PL.
To further boost efficiency for your business, consider using the Trucker Tools driver app with our Smart Capacity carrier relationship and capacity management platform that provides real-time tracking, capacity management, load matching and more.
Use Visibility Tech That Works for You, Carriers and Your Shipper
Did you know that more than 700,000 truckers and 130,000 carriers have downloaded Trucker Tools’ driver app? Rather than spending time and money on developing your own proprietary tracking app, you can make another choice. Choose instead to meet your carriers half-way with a tracking technology that already exists and that they may already use: Trucker Tools’ driver app.
Any time that you try to force your carrier partners to use technology that they don’t want to use, you put that relationship on the line — even if it’s the shipper’s tracking app, not yours. As a result, you have to be proactive in choosing visibility solutions that provide value to your business, your shippers and carrier partners.
When you are shopping for an app-based software to generate location data, look for solutions that do more than just track loads. Target visibility technology that appeals to truckers and carrier partners. Doing so will help you provide better visibility to your shippers, strengthen carrier relationships and put your business on a path to success.
To learn more about Trucker Tools’ Smart Capacity and how to integrate your shipper’s software with Trucker Tools’ free driver app, email sales@truckertools.com or complete the form to schedule a demo.
