Over the last six to nine months, truckload capacity has loosened considerably in many U.S. freight markets. When capacity isn’t as tight, it’s the perfect opportunity to focus on elevating your shipper service and differentiating yourself from the competition with a renewed focus on providing top notch, real-time visibility of freight. One of the most effective ways to stand out from other brokers is to automate your real-time load tracking process. Digitizing and automating load tracking with truly accurate, real-time visibility allows you to meet even the most stringent visibility KPIs instituted by shippers, while boosting internal productivity.
Manual check calls not only are inefficient — they also lack the accuracy that real-time visibility software can provide. Rather than making five or 10 phone calls per load to meet your shipper visibility requirements and manually entering these updates in a spreadsheet, consider digitizing and automating your load tracking process. Load tracking software platforms like Trucker Tools’ use the GPS tech in the driver’s phone and a free mobile app to provide real-time tracking updates every five to 15 minutes, depending on your preferences and needs. Automation of load tracking ensures that the ETAs that you share with your customers are as accurate as possible, as the GPS technology in most smartphones is accurate within a 16-foot radius.
Most real-time visibility software platforms include geofencing technology that allows you to set up a virtual fence around the pickup and drop-off locations for each load you broker. When you use the geofencing capabilities of your load tracking platform, drivers are automatically prompted to start load tracking once they enter the virtual fence around the pickup location. Drivers also receive prompts to stop load tracking after crossing the virtual fence around drop-off locations. Geofencing often can drive higher visibility compliance and success because it reminds drivers to start and stop load tracking.
One mistake some brokers make is using multiple software platforms for visibility purposes. In truth, you don’t need three or four different visibility technology providers. Using a single visibility technology makes life simpler for drivers and carriers. They don’t have to jump from one technology to another depending on the customer shipping the load. Instead, they can use one app for load tracking with your brokerage. Relying on a single visibility technology for load tracking ultimately can lead to higher carrier compliance and tracking success. Higher carrier compliance and tracking success ensures your shipper customers get the visibility data they need on a consistent basis. It also increases the likelihood that you’ll be able to meet shipper visibility KPI requirements.