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August 18, 2021 | TruckerTools

Where’s the Freight? Dodge City, Bowling Green, Texarkana, Rapid City and Lubbock Projected To Be Top Markets for Owner Ops and Carriers This Week

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Happy Wednesday, everyone, and welcome to your mid-week edition of Trucker Tools’ “Where’s the Freight?,” your go-to source for freight forecasts and valuable market insights. Lubbock, Texas, which appears in today’s Top Five Hottest Markets list, is projected to be a hotspot for flatbed in the coming week. It’s worth noting that Lubbock, Texas, hasn’t cracked our top five since May. This week you also can expect demand for reefer capacity to rise to/from one major Arizona produce distribution point, while reefer demand will remain extremely high in one Southwestern Kansas market. If you’re running power only, you will want to make Bowling Green, Ky., a priority this week, as demand is projected to be high over the next five to seven days. 

For more insights into where demand/rates will be high, low, increasing and decreasing in the coming week, scroll down to read the rest of this Wednesday edition of Trucker Tools’ “Where’s the Freight?” 

Where Demand for Capacity Will Be High or Increasing

  • Rapid City, S.D., and Lubbock, Texas, are projected to be the highest demand/highest rate flatbed markets in North America this week. Demand for flatbed likely will increase this week to/from Huntington, W.Va.
  • Demand for reefer capacity is expected to be high this week running inbound to and outbound from Dodge City, Kan., and Texarkana, Texas. Reefer demand is projected to increase over the next five to seven days for Tucson, Ariz.
  • Bowling Green, Ky., will be the highest demand/highest rate power only market in the coming week. You also can expect demand for power only to increase this week for Milwaukee, Wis., and Richmond, Va.
  • Demand for dry van capacity is projected to rise this week to/from Ottawa, Ontario.

Where Demand for Capacity Will Be Low or Decreasing

  • Portland, Maine, Fargo, N.D., Hartford, Conn., and Boston are projected to be the least profitable/lowest rate flatbed markets in North America in the coming week. Demand for flatbed is likely to decrease this week to/from Texarkana, Texas.
  • The Hartford, Conn., reefer market is projected to be the lowest demand market in North America this week. 
  • Power only demand to/from Baltimore will likely decline in the coming week.

Trucker Tools’ Market Insights

  • The latest Trucker Tools data indicates that the five highest demand markets for owner operators and carriers this week will be: 1. Dodge City, Kan. (reefer), 2. Bowling Green, Ky. (power only), 3. Texarkana, Texas (reefer), 4. Rapid City, S.D. (flatbed), and 5. Lubbock, Texas (flatbed).
  • The five lowest demand markets for owner operators and carriers this week will be: 1. Hartford, Conn. (reefer), 2. Portland, Maine (flatbed), 3. Fargo, N.D. (flatbed), 4. Hartford, Conn. (flatbed), and 5. Boston (flatbed). 
  • According to FreightWaves’ Daily Market Report, national outbound tender rejections and volumes both are up today.
  • This week demand for reefer capacity to/from Dodge City, Kan., is projected to be two times higher than it was in 2020.
  • There are two major meatpacking plants, National Beef and Cargill, located in Dodge City, Kan. Two other large-scale meatpacking plants are located in nearby Liberal, Kan., and Garden City, Kan.
  • COVID-19 related shutdowns in factories in China and Vietnam are impacting manufacturing and port operations in both countries, as American retailers attempt to replenish their inventories in preparation for the holiday shopping season.
  • According to the National Hurricane Center, tropical depression Fred will be moving up the Appalachians and Cumberland Plateau today. Tornadoes and mudslides associated with the storm were reported across Georgia and the Carolinas yesterday. Stay safe if you’re traveling in these areas!

For even more freight market insights, read the previous edition of our free market report, Where’s the Freight? High Demand for Capacity This Week to/from Dodge City, Bowling Green, Tallahassee, Fort Wayne and Fayetteville. To download the Trucker Tools mobile app, visit

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