In Tuesday’s Midday Market Update, FreightWaves reported that at least one out of every four loads in the United States is being rejected by carriers, which is much higher than normal for this time of year. Tender rejection rates, which measure demand, haven’t been below 25 percent since February, reflecting red hot freight markets and tight capacity across most of the country. In today’s edition of “Where’s the Freight?,” you’ll notice that our list of cold/down markets is relatively short, which is a reflection of this ongoing elevated demand for trucks. In the coming week, it should come as no surprise that flatbed volumes and demand are projected to remain very high, with Texarkana, Texas, and Decatur, Ala., expected to be two of the most profitable flatbed markets for truckers/carriers in the coming week. Also, look for demand for reefer in and out of Corpus Christi, Texas, to increase this week and for a surge in demand for power only for Milwaukee this week. 

Keep reading to discover more insights and projections on which markets will be the best and worst for your profit margins over the next five to seven days!

Hot Markets

  • Texarkana, Texas, Southwestern Ontario, Rapid City, S.D., and Decatur, Ala., will be the best flatbed markets for truckers/carriers in the coming week. Demand for flatbed is projected to increase this week in and out of Fayetteville, Ark.
  • Tucson, Ariz., will remain the most profitable reefer market in North America for truckers and carriers over the next week. Demand for reefer capacity is expected to rise this week for Corpus Christi, Texas. 
  • For power only, look for demand to increase over the next week in and out of Milwaukee and New Brunswick, N.J. 
  • Expect demand for dry van to increase for Northern Ontario over the next five to seven days.

Cold Markets

  • Brooklyn, N.Y. will be the coldest flatbed market in North America in the coming week. Demand for flatbed is likely to fall this week for Portland, Ore., and Twin Falls, Idaho.
  • Hartford, Conn., and Detroit will be the least profitable reefer markets in North America in the coming week for truckers and carriers. 
  • Demand for power only capacity will be on the decline for Allentown, Pa.
  • Dodge City, Kan., and Huntington, W. Va., will be the coldest dry van markets in the country over the next week. 

Trucker Tools’ Market Insights

  • Based on the very latest Trucker Tools data, the five hottest markets for truckers and carriers this week will be: 1. Texarkana, Texas (flatbed), 2. Southwestern Ontario (flatbed), 3. Rapid City, S.D. (flatbed),  4. Tucson, Ariz. (reefer), and 5. Decatur, Ala. (reefer).
  • The five coldest markets for truckers and carriers this week will be: 1. Dodge City, Kan. (dry van), 2. Hartford, Conn. (reefer), 3. Brooklyn, N.Y. (flatbed), 4. Huntington, W. Va. (dry van), and 5. Detroit (reefer).
  • Current demand for reefer capacity in and out of Decatur, Ala., is nearly three times higher than it was at this time last year. 
  • GE Appliances, 3M Company, Nucor Steel Decatur, United Launch Alliance and several other steel and plastics manufacturers have factories in Decatur, Ala.,  which may be responsible for the increased demand for flatbed capacity in the region.

Check out Where’s the Freight? Target Texarkana, Tucson, Southwestern Ontario, Medford and Rapid City To Maximize Your Profits This Week for information on other hot and cold markets. To download Trucker Tools’ free driver app, visit