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January 4, 2021 | TruckerTools

Norfolk Reefer, Jonesboro Flatbed and Charleston Power Only Among Hottest Markets for Truckers/Carriers

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Happy New Year! As we turn the page on 2020 and enter our first week of the new year, Trucker Tools Market Index shows sustained demand for all types of capacity, but especially high demand for reefer. Outbound reefer tender rejection rates peaked at approximately 46 percent just before Christmas, and last week reefer rejection rates in some areas hit 65 percent. This is quite different from previous years, when reefer rejections rates declined during the week between Christmas and New Year’s Day.

In the first Trucker Tools Market Index Report of 2021, we’re seeing elevated demand and rates across several markets in the South and Midwest, while some markets in the Northeast and Northwest are cooling. Heavy winds and snow are forecast for the coming week across the Northwest, so please stay safe out there!

Hottest Markets

  • In today’s Trucker Tools Market Index, Jonesboro, Ark.; Cheyenne, Wyo.; Bowling Green, Ky.; Roanoke, Va.; and South Bend, Ind., are predicted to be the hottest markets for flatbed over the next five to seven days.
  • The hottest reefer markets for the next week will be Norfolk, Va.; Tucson, Ariz.; and Bowling Green, Ky.
  • For those of you running power only, Charleston, S.C., is predicted to be the region with the highest demand in the coming week.
  • Trucker Tools’ Market Index also indicates that Texarkana, Texas, will be a profitable van market for truckers and carriers over the next week.

Coldest Markets

  • Expect flatbed rates to fall in the next week for Corpus Christi, Texas; Springfield, Mass.; Brooklyn, N.Y.; and Rapid City, S.D.
  • If you’re running reefer, you’ll likely see demand and rates cool off over the next five to seven daysinclude Hartford, Conn., and Seattle, Wash.

Trucker Tools’ Market Insights

  • All of the cities in today’s Coldest Markets list will see only very slight decreases in demand/rates over the coming week.
  • Norfolk, Va., will be one of the hottest markets for reefer capacity in the coming week, which is no surprise, given that Virginia boast the second largest food-and-beverage processing sector in the Southeast.
  • Norfolk, Va., also is home to AstraZeneca, Pfizer, Merck and several other large biopharma companies, which is contributing to demand for reefer.
  • In 2020, Bowling Green, Ky., was named one of the top 20 cities for manufacturing in the United States. Companies based in Bowling Green, Ky., include Bowling Green Metalforming, General Motors, Henkel AG & CO, Kobe Aluminum Automotive Products, Country Oven Bakery, Dollar General and CGS Machine & Tool.

Market Index Reports from Trucker Tools are published every Monday, Wednesday and Friday. To learn more about how you can use our Market Index Reports to your advantage, read Stay Ahead of Your Competitors with Trucker Tools’ New Market Report.

To download Trucker Tools’ free driver app, visit

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