October 25, 2022 | TruckerTools

Trucker Tools’ New Driver Loyalty Program Launched!

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All of us here at Trucker Tools are so excited to introduce our new Driver Loyalty Program, designed to strengthen relationships between freight brokers and drivers — and save both time. As a freight broker in our driver loyalty program, you can set customized rewards for drivers when they do things like book or track a load in the Trucker Tools app. When drivers complete one of these actions in the app, they’re rewarded with TruckerPoints that they can redeem for free gift cards. The rewards that you set in the Driver Loyalty Program help you digitize some of your brokerage’s operations, save time and build stronger relationships with specific drivers.

Customize Rewards To Meet Your Goals

What makes our Driver Loyalty Program different from others is that as a freight broker, you’re able to customize rewards and reward levels for drivers. This degree of customization isn’t available in most loyalty programs. The ability to customize reward levels is powerful because with it you can incentivize drivers to interact with you in specific ways via the Trucker Tools app, digitizing portions of your operations and increasing efficiency around specific tasks. 

An example would be if one of your goals is to be more efficient with how you source truck capacity. As a broker in the Driver Loyalty Program, you could attach a points-based reward to booking a Book It Now® load in the Trucker Tools app. You may decide to reward drivers with TruckerPoints every time they book one of your loads in the app. Another example would be if you want to increase your visibility compliance to attract new customers or a specific shipper. If that’s a goal, you could reward drivers with TruckerPoints for start-to-finish load tracking with the Trucker Tools app. 

Trucker Tools’ new Driver Loyalty Program is free for drivers. Brokers who join the loyalty program can purchase loyalty marketing services that come with free TruckerPoints. As a broker in the program, you can offer these points to drivers for taking certain actions within the app. 

How Trucker Tools’ New Driver Loyalty Program Helps You

Our new Driver Loyalty Program offers freight brokers like you the opportunity to become a broker of choice among drivers by increasing their earnings. The 200+ retailers in the program include hotels, restaurants, sporting goods stores, clothing stores, music and game subscription services, and more. Gift cards to these retailers can help drivers reduce expenses and save money when they’re on the road. Trucker Tools’ Driver Loyalty Program ultimately improves carrier retention and helps you build stronger relationships with drivers. 

Trucker Tools’ new Driver Loyalty Program lets you reward specific driver behaviors to meet broader organizational or team goals such as more Book It Now® loads booked or more loads tracked. With the new loyalty program, you can complete tasks faster and with greater efficiency while reducing new driver onboarding and building loyalty within your existing driver/carrier base. 

The App’s 17+ Other Tools and Features

Let’s not forget that Trucker Tools’ new Driver Loyalty Program is housed in our ever-popular free driver appthe industry’s number one downloaded app in the iOS and Google app stores. To date, nearly 2 million drivers and 250,000 carriers are using our free tech in their operations and with good reason. Trucker Tools’ free mobile app is an all-in-one technology that puts everything drivers need in one convenient, easy to access place. 

Trucker Tools’ driver app includes 17+ features and tools that simplify life on the road for drivers. In addition to earning free gifts cards through the Driver Loyalty Program, drivers can use the app to find backhauls, track loads, calculate axle weights and/or trip-plan. They also can use the app to find the cheapest fuel, parking (free and paid), weigh scales, food, rest areas, truck stops, truck washes, hospitals, service centers, truck dealerships, hotels and much more. 

Coming soon: Trucker Tools’ Carrier Loyalty Program! 

Find out how you can “Give Your Brokers Superpowers with Trucker Tools’ Smart Capacity.” Schedule a free demo of Trucker Tools’ Smart Capacity, including our new Driver Loyalty Program.

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