The freight brokerage market is as competitive as ever and we know that you’re always in search of ways to improve your bottom line and differentiate yourself from your competitors. If you’re looking to technology for help in achieving these goals, you’re not alone. According to a recent JOC survey, 67 percent of logistics professionals are planning to invest in technology as a result of the COVID-19 outbreak. But, let’s face it, not all technology is created equally. Check out our list of top reasons why you should use Trucker Tools’ real-time visibility platform in your brokerage. 

Real-Time Visibility Helps You Retain Customers 

In the same JOC survey mentioned above, 60.9 percent of logistics pros said they’re experiencing transit delays. Luckily, Trucker Tools’ GPS-based real-time visibility platform provides you with truck location information that is updated every five minutes, which means you always know where that truck is. Most shippers need the kind of real-time visibility that Trucker Tools provides in order to manage their resources effectively and provide accurate ETAs to their customers. With Trucker Tools’ visibility platform, you can help shippers achieve these goals, which makes them more likely to want to work with you in the future.

Reduce or Eliminate Check Calls

The problem with using check calls to track freight is that there are a lot of variables that you just can’t control. The trucker or dispatcher may not answer your call or may not report the correct location when you call them. With Trucker Tools’ real-time visibility platform, you can completely digitize and automate load tracking, while reducing check calls. Brokers who implement our visibility solution are able to reduce check calls by as much as 40 percent. Check call reduction means more time for cultivating new business and focusing on revenue-generating activities.

More Transparency for Carriers

More than half of the carriers who responded to a recent Trucker Tools survey said they’re reluctant to use digital visibility technology because of privacy concerns. We take carriers’ privacy concerns seriously at Trucker Tools, which is why we’ve made the visibility tool included in our free driver app as transparent as possible. The trucker must agree to track a load on their smart phone before a load track can start. The trucker receives a notification when load tracking is turned on or off and also can easily view who is receiving the location information and for which load. Carriers may pause or cancel a load directly from the Trucker Tools driver app, as well. This transparency helps ease carriers’ worries about visibility technology and their privacy.

Provide Carriers with All-in-One Driver App That Incentivizes Visibility

Trucker Tools driver app does more than track loads for brokers. Our free, all-in-one app includes 17+ other tools and features that make life easier for carriers on the road. Truckers who use Trucker Tools’ driver app can access real-time information on fuel prices, routing, parking, truck stops, rest areas, weigh scales, restaurants, weather, Wal-Mart locations, DOT offices, hospitals, doctors’ offices and more. Because Trucker Tools’ driver app provides so much value to truckers, they are more likely to keep our app on their phones when compared with single function mobile apps that only track freight. The multi-functionality of Trucker Tools’ driver app incentivizes active participation in load tracking, which is why brokers and 3PLs who implement our real-time visibility platform are often able to achieve greater freight visibility when compared with other load tracking technologies.

See Results Quickly

Brokers and 3PLs who migrate to Trucker Tools’ real-time visibility platform are able to see real world results quickly, often within a matter of a few weeks. These results include more visibility of their freight, higher carrier compliance, more accurate tracking, fewer check calls, greater operational efficiency and higher shipper satisfaction. You won’t have to wait months to see an improvement in freight visibility with Trucker Tools. Our real-time visibility platform delivers tangible results in short order. 

Read LTI Delivers Reduces Check-Calls by 40%, Achieves 86% Visibility Compliance and Increases Shipper Service with Trucker Tools’ Visibility Solution to learn how one 3PL has augmented its shipper service with Trucker Tools’ real-time visibility platform. Contact our sales team if you’d like to schedule a demo.