If you’re looking for guidance on how to make this year a successful one for your logistics business, you don’t want to miss FreightWaves LIVE @HOME virtual event, May 19-20. FreightWaves LIVE @HOME 2021 will focus on what the industry has learned from the last year, how to enhance the resiliency of your logistics business and where opportunities may appear on the horizon. The virtual show will feature pioneers, supply chain thought leaders and tech visionaries from across the industry. 

Trucker Tools’ Founder and CEO Prasad Gollapalli will be speaking at the event as part of Trucker Tools’ virtual demonstration. Gollapalli also will be interviewed on the “What the Truck?” podcast as part of the show. Be sure to stop by Trucker Tools’ virtual booth to find out how real-time freight tracking, digital freight matching and Book-It-Now® can help you scale up your logistics business and better withstand the ebbs and flows of fluctuating demand and capacity availability.

How Technology Can Help Your Logistics Business Respond to Market Volatility

One lesson learned from the pandemic is that logistics companies that had instituted digital freight tracking, digital freight matching and booking automation technology before the pandemic have been better equipped to deal with the market volatility of the last year. Some of the logistics businesses that had avoided implementing tech in their operations ultimately failed because they couldn’t easily transition to a work-from-model or didn’t have the digital infrastructure in place to react quickly to market changes. Those logistics companies that had these technologies in place prior to the pandemic were better able to diversify their customer bases, change lanes, secure out of network capacity, pick up new shippers, attract carriers and maximize their margins even when freight markets were in disarray. These tech-enhanced logistics companies didn’t need to hire new employees to make these changes — they were able to shift focus thanks to the adaptability that these three powerful technologies provide.  

Use Real-Time Freight Tracking To Increase Productivity, Attract Larger Shippers

Recently named to Gartner’s first ever Magic Quadrant for Real-Time Transportation Visibility Platforms, Trucker Tools’ real-time freight tracking platform uses the trucker’s smart phone and the Trucker Tools driver app to provide you with real-time location updates every five minutes. You can view the real-time location of loads in Trucker Tools’ visibility platform or directly in your TMS. Brokers and 3PLs who implement Trucker Tools’ real-time load tracking platform are consistently able to reduce check calls and meet even the most stringent shipper visibility KPIs. Brokers on Trucker Tools’ freight tracking platform often are able to secure the business of larger shippers because of the high visibility consistency and compliance that the platform provides. Trucker Tools’ visibility software also notably integrates with shipper software platforms, which means you can automatically share real-time load tracking information with your shippers without ever picking up the phone. 

Digital Freight Matching: Find the Right Truck for the Right Load 

In the simplest of terms, Trucker Tools’ digital freight matching platform helps you connect your loads with available capacity. With Trucker Tools’ digital freight matching platform, you can quickly search for both in-network and out-of-network trucks with a few clicks of your mouse. Rather than calling or emailing carriers to see if they have trucks available, or using loads boards, you can quickly find the right truck for the load and move onto the next load. When your process for identifying available capacity is more efficient, it is much easier to scale up your freight volume and move more loads, which is a key capability when demand is unpredictable. Digital freight matching also makes it much easier to book backhauls and repeat loads with your preferred carrier base, reducing the costs associated with onboarding new carriers every month. The predictive load matching capabilities of Trucker Tools’ digital freight matching software offer insight into where trucks will be available in the future, which is a major competitive advantage. 

For added flexibility and efficiency, you can post your loads to Trucker Tools’ digital freight matching platform as Book-It-Now® loads. The Book-It-Now® feature streamlines the booking process for you and carriers, while reducing the time, resources and overall cost of securing truck capacity. With Trucker Tools’ Book-It-Now®, carriers and drivers can book your loads digitally through the Trucker Tools app or free carrier platform. Integration between Book-It-Now® and your TMS automates the entire process, while giving your preferred carriers convenient 24/7 access to your loads. 

Be sure to visit the Trucker Tools’ virtual booth, check out our demo and listen to the “What the Truck?” interview with Trucker Tools’ CEO and Founder Prasad Gollapalli at 

FreightWaves LIVE @HOME 2021.

Find out how you can do more with less — read How To Use Technology To Scale Your Freight Broker Business. Schedule a free demo of Trucker Tools’ real-time freight tracking platform, digital freight matching software and Book-It-Now®