March 3, 2023 | TruckerTools

Digital Tracking Benefits for Brokerages Big and Small

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digital tracking benefits

In the last three to four years, digital freight tracking has become an essential service offering for freight broker and logistics companies like yours. Today’s shippers rely on real-time tracking data to keep their own customers and distributors informed and to gather valuable business intelligence about their supply chains. Whether you’re brokering 100 loads each month or 100,000, the impact of real-time tracking is undeniable. Real-time tracking tech reduces costs, increases efficiency, simplifies employee workflows and — perhaps most of important of all — increases the level of service you can provide to your customers.

Accurate Location Pings Every Five to 15 Minutes

When you use a digital load tracking technology in your business, you don’t have to worry about drivers or carrier dispatchers not picking up your phone calls for check calls. Instead, you can view the real-time location of shipments at any time in the tracking software platform or directly in your TMS. Location updates courtesy of the tracking app used by the driver and the GPS tech native to the driver’s phone occur every five to 15 minutes, depending on your needs. With real-time digital tracking tech, there’s no guess work when it comes to knowing where your shippers’ freight is located and whether it’s going to be on time.

93 Percent Tracking Compliance=Better Service

Freight brokerage and logistics companies that use a combination of ELD-based and app-based tracking with Trucker Tools’ visibility software achieve an average tracking compliance rate of 93 percent. A 93 tracking compliance rate translates into start to finish visibility on 93 percent of all shipments tracked, a stat that more than fulfills even the largest shippers’ visibility KPI requirements. In fact, smaller brokerage and 3PL operations that use Trucker Tools’ tracking often report that they can go after larger customers because of the high visibility they can provide. When you have real-time visibility on freight, you can provide customers with accurate ETAs and address service issues in real-time instead of hours or days later.

Reduce Costs, Increase Efficiency

Tracking with an accurate and reliable technology like Trucker Tools’ typically reduces the time and human resources required to track loads. These reductions ultimately lower your cost per load and free up team members’ time to work on valuable tasks such as booking additional freight, providing deeper service to customers and/or strengthening carrier relationships.

easy button for visibility

“Trucker Tools’ tracking is a time saver for us because we’re not having to make a bunch of phone calls, which allows us to be able to pursue other freight opportunities,” Trekker Logistics’ Director of Logistics Dominic Swanfeld said in a recent interview. “We’ve been tracking with Trucker Tools for a little over two months and we’re just under 90 percent compliance right now. That number at 90 percent I think is very doable for anybody and we’re shooting for higher, for sure.”

Read “The Role of ELDs in Real-time Freight Visibility.” 

Schedule a free demo of Trucker Tools’ real-time tracking software.

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